Market research report - active travel for short trips

Short trip top line results 2006
GWRC short trip results web page - Web page - HTML - Browser
The key findings of the 2006 Short Trip research project are as follows:

a) 36% of respondents made a short trip up to one kilometre in an "average 24-hour day" during the survey period. 74% of the trips made by these respondents were by active mode (i.e. walking/cycling). (The comparative figures in the 2004 survey were 39% and 74% respectively).

b) 71% of respondents made a short trip between one and two kilometres in an "average day" during the same time period. However, only 27% of the trips made by these respondents were by active mode. (The comparative figures in the 2004 survey were 60% and 19% respectively).

c) The "net" result converts to 89% of respondents made any short trip up to two kilometres in an "average day". 42% of the total short trips made were by active mode. (The comparative figures in the 2004 survey were 81% and 39% respectively).

These results indicate that active mode travel has remained consistently high for short trips up to 1 kilometre. Significant gains have been made with the slightly longer trips between 1 and 2 kilometres; active mode travel now accounts for one-in-four of these trips.
Publisher(s):
Greater Wellington Regional Council
Date Published:
19/6/07
Copyright:
Publisher
Region (NZ): 
Topics: 
Institution: 

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns