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-4 Marketing

This section covers:

  • Marketing programmes designed to encourage walking
  • Advertisements encouraging walking and the use of pedestrian facilities
  • Photographs of, and artwork for, signs and information displays related to footpaths and walkways
  • Case studies and evaluations of walking promotion initiatives
  • Guides and advice on organising walking groups and activities
  • Active tourism, walking tours, etc
  • Outdoor recreation and rural walking
Exceptions
  • Descriptions of local facilities which influence walking - walkways, footpaths, roads, parks etc (see section 2)
  • Walking school buses and similar school transport (see section 5)
  • Publicity material relating to the health aspects of walking (see section 3)
  • Maps, guides and pamphlets covering specific walks (see section 6)

Smart Moves etc

Transport for London walking and cycling publications
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