Social marketing applications and transportation demand management

Submitted by administrator on Wed, 09/08/2006 - 03:08
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This article explores private transport behaviour in understanding how users can be persuaded to adopt a more blended approach (ie, car, public transport, walking on a daily basis)
Author(s):
Enda McGovern
Publisher(s):
Journal of Public Transportation
Reference #:
Unknown
Date Published:
2005
Copyright:
Publisher Email: unknown
Region:
USA Location: unknown
Country (exc. NZ): 
North America
Topics: 
Marketing
Free tags: 
travel behaviour
alternative transport options
Taxonomy upgrade extras: 
--4.91 Travel behaviour research - Nth America
-4 Marketing

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