Social marketing applications and transportation demand management

An information instrument for the 21st century This article explores private transport behaviour in understanding how users can be persuaded to adopt a more blended approach (ie, car, public transport, walking on a daily basis)
Author(s):
Enda McGovern
Publisher(s):
Journal of Public Transportation
Reference #:
Unknown
Date Published:
2005
Copyright:
Publisher Email: unknown
Region:
USA Location: unknown
Country (exc. NZ): 
Topics: