VERB: a social marketing campaign to increase physical activity among youth

Submitted by administrator on Tue, 13/06/2006 - 00:51
A Social Marketing Campaign to Increase Physical Activity Among Youth
Link to PDF file - VERB: a social marketing campaign etc - Document - Adobe PDF - Acrobat Reader
An article about the VERB campaign which is a multiethnic social marketing campaign to increase and maintain physical activity among children aged 9-13 and their parents
Author(s):
Faye Wong,Marian Huhman,Carrie Heitzler,Lori Ashbury,Rosemary Bretthauer-Mueller,Susan McCarthy,Paula Londe
Publisher(s):
(CDC) Preventing Chronic Disease, Public Health Research, Practice, and Policy
Reference #:
unknown
Date Published:
Jul-04
Copyright:
Publisher Email: unknown
Region:
USA Location: unknown
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
children
physical activity
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

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Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

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