1. -4 Marketing
  2. --4.03 Behaviour change marketing methodologies - overseas

--4.03 Behaviour change marketing methodologies - overseas

INCLUDES:

An environmental intervention to promote walking and cycling

Submitted by administrator on Thu, 15/06/2006 - 02:52
The impact of a newly constructed rail trail in Western Sydney
Abstract - environmental intervention to promote walking and cycling - Document - Adobe PDF - Acrobat Reader
This paper looks at the impact of a local pro
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
health promotion
environmental intervention
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Health impacts of a national mass media campaign on walking in Scotland

Submitted by administrator on Wed, 14/06/2006 - 21:11
Abstract and order information for the paper - Document - Adobe PDF - Ac
Country (exc. NZ): 
Overseas (other)
UK
Topics: 
Marketing
Free tags: 
target audiences
health promotion
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Using focus groups in the consumer research phase etc

Submitted by administrator on Tue, 13/06/2006 - 23:35
Full HTML text - Using focus groups etc - Web page
A community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities.
Author(s):
Ericka Burroughs,Lara Peck,Patricia Sharp
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
prevention
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

AARP Conducts Social Marketing Campaign to Motivate Older Adults in Richmond, Va., and Madison, Wis., to be

Submitted by administrator on Tue, 13/06/2006 - 23:28
Full HTML - AARP conducts social marketing campaign etc - Web page
Describes a social marketing project to promote increased physical activity in two demonstration sites, Richmond, Va., and Madison, Wis., from 2002 through 2004.
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

A community-wide media campaign to promote walking in a Missouri town

Submitted by administrator on Tue, 13/06/2006 - 01:07
A media campaign promoting walking - Document - Adobe PDF
Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal.
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
media campaign
evaluation
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

VERB: a social marketing campaign to increase physical activity among youth

Submitted by administrator on Tue, 13/06/2006 - 00:51
A Social Marketing Campaign to Increase Physical Activity Among Youth
Link to PDF file - VERB: a social marketing campaign etc - Document - Adobe PDF - Acrobat Reader
An article about the VERB campaign which is a multiethnic social marketing campaign to increase and maintain physical activity among children aged 9-13 and their parent
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
children
physical activity
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Walking maps tool box minor literature review

Submitted by administrator on Tue, 13/06/2006 - 00:28
? - Document - Adobe PDF - Acrobat Reader
A small literature review on providing people information in the form of a map to help reduce barriers to walking
Author(s):
Health Sponsorship Council
Publisher
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
barriers
toolkit
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Promoting physical activity: a step-by-step guide to communitywide behavior change

Submitted by administrator on Tue, 13/06/2006 - 00:19
A Step-by-Step Guide to Communitywide Behavior Change
Abstract & order info - Promoting physical activity etc - Document - Adobe PDF - Acrobat Reader
Promoting Physical Activity shows you how to facilitate behavior change both from an individual and a comm
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
guide
physical activity
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns