--4.03 Behaviour change marketing methodologies - overseas

INCLUDES:

An environmental intervention to promote walking and cycling

The impact of a newly constructed rail trail in Western Sydney This paper looks at the impact of a local pro
Country (exc. NZ): 
Topics: 

Health impacts of a national mass media campaign on walking in Scotland

Country (exc. NZ): 
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Using focus groups in the consumer research phase etc

A community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities.
Author(s):
Ericka Burroughs,Lara Peck,Patricia Sharpe
Country (exc. NZ): 
Topics: 
Free tags: 

AARP Conducts Social Marketing Campaign to Motivate Older Adults in Richmond, Va., and Madison, Wis., to be

Describes a social marketing project to promote increased physical activity in two demonstration sites, Richmond, Va., and Madison, Wis., from 2002 through 2004.
Country (exc. NZ): 
Topics: 

A community-wide media campaign to promote walking in a Missouri town

A media campaign promoting walking - Document - Adobe PDF
Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal.
Country (exc. NZ): 
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VERB: a social marketing campaign to increase physical activity among youth

A Social Marketing Campaign to Increase Physical Activity Among Youth An article about the VERB campaign which is a multiethnic social marketing campaign to increase and maintain physical activity among children aged 9-13 and their parent
Country (exc. NZ): 
Topics: 

Walking maps tool box minor literature review

? - Document - Adobe PDF - Acrobat Reader
A small literature review on providing people information in the form of a map to help reduce barriers to walking
Author(s):
Health Sponsorship Council
Publisher(
Country (exc. NZ): 
Topics: 
Free tags: 

Promoting physical activity: a step-by-step guide to communitywide behavior change

A Step-by-Step Guide to Communitywide Behavior Change Promoting Physical Activity shows you how to facilitate behavior change both from an individual and a comm
Country (exc. NZ): 
Topics: 

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