Health impacts of a national mass media campaign on walking in Scotland

Submitted by administrator on Wed, 14/06/2006 - 21:11
Abstract and order information for the paper - Document - Adobe PDF - Acrobat Reader
This paper presents the results of an evaluation of a mass media walking campaign in Scotland, which involved a 40s TV advert and a telephone helpline
Author(s):
Erica Wimbush,Andrew MacGregor,Elizabeth Fraser
Publisher(s):
Health Promotion International, Oxford University Press
Reference #:
unknown
Date Published:
18/03//1998
Copyright:
Publisher Email: Via http://heapro.oxfordjournals.org/cgi/feedback/
Region:
UK Location: Scotland
Country (exc. NZ): 
Overseas (other)
UK
Topics: 
Marketing
Free tags: 
target audiences
health promotion
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

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