Using focus groups in the consumer research phase etc

Submitted by administrator on Tue, 13/06/2006 - 23:35
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A community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities.
Author(s):
Ericka Burroughs,Lara Peck,Patricia Sharpe,Michelle Granner,Carol Bryant,Regina Fields
Publisher(s):
Preventing Chronic Disease
Reference #:
unknown
Date Published:
2006
Copyright:
Publisher Email: PCDeditor@cdc.gov
Region:
USA Location: South Carolina
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
prevention
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

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Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

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