--4.02 Behaviour change marketing methodologies - NZ

INCLUDES:

From the community upwards

Presentation to NZ Walking Conference, Christchurch, Nov 2006
Author(s):
Roger Boulter,Wendy Everingham
Region (NZ): 
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Marketing and Public Relations (SPARC)

Marketing, as a business philosophy and a series of techniques, has much to offer the world of sport, fitness and leisure.
Author(s):
SPARC
Region (NZ): 
Topics: 
Institution: 

Finding the target social market for physical activity etc (SPARC)

Presentation on research carried out by PushPlay team.
Author(s):
SPARC
Region (NZ): 
Topics: 
Institution: 

Travel behaviour change (LTNZ)

Travel behaviour change programmes encourage voluntary change in travel behaviour by providing incentives for people to use sustainable modes of travel, thus reducing the need for car travel in our communities.
Author(s)
Region (NZ): 
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Walking for health (Agewell)

Website promoting walking for older people
Author(s):
unknown
Publisher(s):
Age Concern North Shore
Referen
Region (NZ): 
City/Town: 
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Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

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