mass media campaign

Marketing and Public Relations (SPARC)

Submitted by administrator on Thu, 24/08/2006 - 23:01
Marketing and Public Relations (SPARC) - PDF file
Marketing, as a business philosophy and a series of techniques, has much to offer the world of sport, fitness and leisure.
Author(s):
SPARC
Region (NZ): 
National level
Topics: 
Marketing
Institution: 
SPARC
Free tags: 
behaviour change
mass media campaign
Taxonomy upgrade extras: 
--4.02 Behaviour change marketing methodologies - NZ
-4 Marketing

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns