Effect of Australia's walk to work day campaign on adults' active commuting and physical activity behaviour

Submitted by administrator on Mon, 12/06/2006 - 20:24
Abstract - Australia's walk to work day campaign - Document - Adobe PDF - Acrobat Reader
A paper to determine whether Australia's Walk to Work Day media campaign resulted in behavioural change amongst target groups
Author(s):
Dafna Merom,Yvette Miller,Sharyn Lymer,Adrian Bauman
Publisher(s):
American Journal of Health Promotion Inc
Reference #:
unknown
Date Published:
Feb-05
Copyright:
Publisher Email: unknown
Region:
Australia Location: National
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
media campaign
inactivity
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

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Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

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