inactivity

Effect of Australia's walk to work day campaign on adults' active commuting and physical activity behaviour

Submitted by administrator on Mon, 12/06/2006 - 20:24
Abstract - Australia's walk to work day campaign - Document - Adobe PDF - Acrobat Reader
A paper to determine whether Australia's Walk to Work Day media campaign resulted in behavioural change amongst targe
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
media campaign
inactivity
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

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Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

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