media campaign

A community-wide media campaign to promote walking in a Missouri town

Submitted by administrator on Tue, 13/06/2006 - 01:07
A media campaign promoting walking - Document - Adobe PDF
Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal.
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
media campaign
evaluation
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

Effect of Australia's walk to work day campaign on adults' active commuting and physical activity behaviour

Submitted by administrator on Mon, 12/06/2006 - 20:24
Abstract - Australia's walk to work day campaign - Document - Adobe PDF - Acrobat Reader
A paper to determine whether Australia's Walk to Work Day media campaign resulted in behavioural change amongst targe
Country (exc. NZ): 
Overseas (other)
Topics: 
Marketing
Free tags: 
media campaign
inactivity
Taxonomy upgrade extras: 
--4.03 Behaviour change marketing methodologies - overseas
-4 Marketing

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns