Auckland Active Modes research report
Key take out points for walking for us were:
· 56% are normally walking and these need to be maintained; 20% are primed for walking so we need to encourage these people; and 24% are not primed for walking and will be harder to encourage.
· 32% of people are walking more often than a year ago and 35% expect to walk more this coming year.
· Most walks to specific destinations take under 20 minutes.