Marketing

Stroll your way to well-being (for new mothers, Australia)

A survey of the perceived benefits, community support, and stigma associated with pram walking groups designed for new mothers, Sydney, Australia This paper reports results from a survey of 500 mothers and their habits with walkin
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An environmental intervention to promote walking and cycling

The impact of a newly constructed rail trail in Western Sydney This paper looks at the impact of a local pro
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Health impacts of a national mass media campaign on walking in Scotland

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An intervention to promote walking in sedentary women in the community

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The objective of this paper was to evaluate a telephone counselling intervention that was designed to help sedentary women begin and maintain a walking program
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Mar
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Promoting safe walking and biking to school: The Marin County success story

The Marin County Success Story
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Using focus groups in the consumer research phase etc

A community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities.
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Ericka Burroughs,Lara Peck,Patricia Sharpe
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AARP Conducts Social Marketing Campaign to Motivate Older Adults in Richmond, Va., and Madison, Wis., to be

Describes a social marketing project to promote increased physical activity in two demonstration sites, Richmond, Va., and Madison, Wis., from 2002 through 2004.
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A community-wide media campaign to promote walking in a Missouri town

A media campaign promoting walking - Document - Adobe PDF
Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal.
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About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns