--4.03 Behaviour change marketing methodologies - overseas


Promoting physical activity among sedentary women using pedometers

Sedentary women (n=92) classified as low (L), medium (M), and high (H) in baseline step counts and assigned to 10,000-step goal (TSG) and personal step goal (PSG) groups (within levels) were compare
Country (exc. NZ): 

Effect of Australia's walk to work day campaign on adults' active commuting and physical activity behaviour

A paper to determine whether Australia's Walk to Work Day media campaign resulted in behavioural change amongst targe
Country (exc. NZ): 

Walking and Cycling Encouragement (VTPI Travel Demand Management Encyclopaedia)

Strategies that Encourage People to Use Non-motorised Transportation Ways to encourage walking and cycling transport
Todd Litman
Victoria Transport Policy Institute
Country (exc. NZ): 
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