-4 Marketing

<P>This section covers:<ul><li>Marketing programmes designed to encourage walking</li><li>Advertisements encouraging walking and the use of pedestrian facilities</li><li>Photographs of, and artwork for, signs and information displays related to footpaths and walkways</li><li>Case studies and evaluations of walking promotion initiatives</li><li>Guides and advice on organising walking groups and activities</li><li>Active tourism, walking tours, etc</li><li>Outdoor recreation and rural walking</li></ul>
Exceptions<ul><li>Descriptions of local facilities which influence walking - walkways, footpaths, roads, parks etc (see section 2)</li><li>Walking school buses and similar school transport (see section 5)</a></li><li>Publicity material relating to the health aspects of walking (see section 3)</li><li>Maps, guides and pamphlets covering specific walks (see section 6)</li></ul>
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Market research report - active travel for short trips

Short trip top line results 2006
GWRC short trip results web page - Web page - HTML - Browser
The key findings of the 2006 Short Trip research project are as follows:

a) 36% of respondents made a short trip up to one kilometre in an "average 24-hour day" during the survey period. 74% of the trips made by these respondents were by active mode (i.e. walking/cycling). (The comparative figures in the 2004 survey were 39% and 74% respectively).

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NZ Household Travel Survey

Comparing travel modes
Household Travel Survey - Document - Adobe PDF
This fact sheet shows the travel mode choices made by New Zealanders when they travel. It uses data from 12 700 people in 5 650 households, collected between March 2003 and June 2006.
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Impediments to walking as a mode choice

This study evaluates a case-control design of contrasts between 110 drivers of a walkable distance and 238 walkers to address factors influencing the uptake of walking as a mode choice.
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Developing a walking map

A Newtown and Berhampore case study
Developing a walking map - Document - Adobe PDF - Acrobat Reader
The Newtown & Berhampore Walking Map project, sponsored by the Health Sponsorship Council and carried out by Living Streets Aotearoa, was designed to explore both these as a pilot project to produce a community walking map, and to devel
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Mobile lifestyles and publicity

how accesssorizing the urban nomad changes pedestrian representation of self Presentation to NZ Walking Conference, Christchurch, Nov 2006
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From the community upwards

Presentation to NZ Walking Conference, Christchurch, Nov 2006
Author(s):
Roger Boulter,Wendy Everingham
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Walking and driving cultures in Auckland

Presentation to NZ Walking Conference, Christchurch, Nov 2006
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Cathy Bean,Robert Kearns
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Introduction to the new Walking Map Toolboxes

Handout Presentation to NZ Walking Conference, Christchurch, Nov 2006
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Brent Skinnon
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Non-motorized transportation in four Shanghai districts

Shanghai is well known for a high level of non-motorized travel, in particular by bicycle.
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About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns