-4 Marketing

<P>This section covers:<ul><li>Marketing programmes designed to encourage walking</li><li>Advertisements encouraging walking and the use of pedestrian facilities</li><li>Photographs of, and artwork for, signs and information displays related to footpaths and walkways</li><li>Case studies and evaluations of walking promotion initiatives</li><li>Guides and advice on organising walking groups and activities</li><li>Active tourism, walking tours, etc</li><li>Outdoor recreation and rural walking</li></ul>
Exceptions<ul><li>Descriptions of local facilities which influence walking - walkways, footpaths, roads, parks etc (see section 2)</li><li>Walking school buses and similar school transport (see section 5)</a></li><li>Publicity material relating to the health aspects of walking (see section 3)</li><li>Maps, guides and pamphlets covering specific walks (see section 6)</li></ul>
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A community-wide media campaign to promote walking in a Missouri town

A media campaign promoting walking - Document - Adobe PDF
Engaging in moderate physical activity for 30 minutes five or more times per week substantially reduces the risk of coronary heart disease, stroke, colon cancer, diabetes, high blood pressure, and obesity, and walking is an easy and accessible way to achieve this goal.
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Walk to Work (The Age, Melbourne)

A newspaper article promoting walking to work as a way to reduce stress and complications from health issues
Author(s):
Tim Hall
Publisher(s):
The Age (Melbourne) John Fairfax Publications Pty Limited
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VERB: a social marketing campaign to increase physical activity among youth

A Social Marketing Campaign to Increase Physical Activity Among Youth An article about the VERB campaign which is a multiethnic social marketing campaign to increase and maintain physical activity among children aged 9-13 and their parent
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Walking to school just got way cool

Just Got Way Cool A pamphlet provided by EECA and Energy Wise to encourage children to walk to school
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Walking maps tool box minor literature review

? - Document - Adobe PDF - Acrobat Reader
A small literature review on providing people information in the form of a map to help reduce barriers to walking
Author(s):
Health Sponsorship Council
Publisher(
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Promoting physical activity: a step-by-step guide to communitywide behavior change

A Step-by-Step Guide to Communitywide Behavior Change Promoting Physical Activity shows you how to facilitate behavior change both from an individual and a comm
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Promoting physical activity among sedentary women using pedometers

Sedentary women (n=92) classified as low (L), medium (M), and high (H) in baseline step counts and assigned to 10,000-step goal (TSG) and personal step goal (PSG) groups (within levels) were compare
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When worlds collide: the study of walking

Observations on the integration of epidemiology and transportation behavioural analysis in the study of walking
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Effect of Australia's walk to work day campaign on adults' active commuting and physical activity behaviour

A paper to determine whether Australia's Walk to Work Day media campaign resulted in behavioural change amongst targe
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About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns