-4 Marketing

<P>This section covers:<ul><li>Marketing programmes designed to encourage walking</li><li>Advertisements encouraging walking and the use of pedestrian facilities</li><li>Photographs of, and artwork for, signs and information displays related to footpaths and walkways</li><li>Case studies and evaluations of walking promotion initiatives</li><li>Guides and advice on organising walking groups and activities</li><li>Active tourism, walking tours, etc</li><li>Outdoor recreation and rural walking</li></ul>
Exceptions<ul><li>Descriptions of local facilities which influence walking - walkways, footpaths, roads, parks etc (see section 2)</li><li>Walking school buses and similar school transport (see section 5)</a></li><li>Publicity material relating to the health aspects of walking (see section 3)</li><li>Maps, guides and pamphlets covering specific walks (see section 6)</li></ul>
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Feasibility of a minimal contact intervention to promote walking among insufficiently active women

A research paper on a six week minimal contact intervention on walking behaviour. This study used a pre-experimental design.
Country (exc. NZ): 
Topics: 

Walking and Cycling Encouragement (VTPI Travel Demand Management Encyclopaedia)

Strategies that Encourage People to Use Non-motorised Transportation Ways to encourage walking and cycling transport
Author(s):
Todd Litman
Publisher(s):
Victoria Transport Policy Institute
Country (exc. NZ): 
Topics: 
Free tags: 

Walking for health (Agewell)

Website promoting walking for older people
Author(s):
unknown
Publisher(s):
Age Concern North Shore
Referen
Region (NZ): 
City/Town: 
Topics: 

Tuesday lunchtime civic walkers (Wellington)

Website promoting lunchtime walks in central Wellington
Author(s):
unknown
Publisher(s):
Living Streets Aotearoa, Wellington
Region (NZ): 
City/Town: 
Topics: 

About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns