-4 Marketing

<P>This section covers:<ul><li>Marketing programmes designed to encourage walking</li><li>Advertisements encouraging walking and the use of pedestrian facilities</li><li>Photographs of, and artwork for, signs and information displays related to footpaths and walkways</li><li>Case studies and evaluations of walking promotion initiatives</li><li>Guides and advice on organising walking groups and activities</li><li>Active tourism, walking tours, etc</li><li>Outdoor recreation and rural walking</li></ul>
Exceptions<ul><li>Descriptions of local facilities which influence walking - walkways, footpaths, roads, parks etc (see section 2)</li><li>Walking school buses and similar school transport (see section 5)</a></li><li>Publicity material relating to the health aspects of walking (see section 3)</li><li>Maps, guides and pamphlets covering specific walks (see section 6)</li></ul>
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Declining rates of physical activity in the United States

What are the contributors? This review describes current patterns and long-term trends
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Stroll your way to well-being (for new mothers, Australia)

A survey of the perceived benefits, community support, and stigma associated with pram walking groups designed for new mothers, Sydney, Australia This paper reports results from a survey of 500 mothers and their habits with walkin
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An environmental intervention to promote walking and cycling

The impact of a newly constructed rail trail in Western Sydney This paper looks at the impact of a local pro
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Health impacts of a national mass media campaign on walking in Scotland

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An intervention to promote walking in sedentary women in the community

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The objective of this paper was to evaluate a telephone counselling intervention that was designed to help sedentary women begin and maintain a walking program
Author(s):
Ma
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Promoting safe walking and biking to school: The Marin County success story

The Marin County Success Story
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Using focus groups in the consumer research phase etc

A community-based participatory research study, 17 focus groups were used in consumer research to develop a social marketing program to promote walking and other moderate-intensity physical activities.
Author(s):
Ericka Burroughs,Lara Peck,Patricia Sharp
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AARP Conducts Social Marketing Campaign to Motivate Older Adults in Richmond, Va., and Madison, Wis., to be

Describes a social marketing project to promote increased physical activity in two demonstration sites, Richmond, Va., and Madison, Wis., from 2002 through 2004.
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About Us

Living Streets Aotearoa is the New Zealand organisation for people on foot, promoting walking-friendly communities. We are a nationwide organisation with local branches and affiliates throughout New Zealand.

We want more people walking and enjoying public spaces be they young or old, fast or slow, whether walking, sitting, commuting, shopping, between appointments, or out on the streets for exercise, for leisure or for pleasure.

JOIN US and help with our campaigns